#COOL COMPANY LOGOS HOW TO#

And, it has a fun, brand-specific origin story. It’s the origin of the logo we all know and recognize today. In 1907 Ford rebranded and revealed their second logo. The art nouveau features were modern and on-trend for the time. The Ford Motor Company’s first logo, which debuted in 1903, featured a beautiful art nouveau border framing their company name in a serif block typography. I bet you’ll see more than a few logos in this style. Look around the next time you leave your house. The three sans-serif initials of the Eastman Kodak Company overlap to create an abstract monogram that wouldn’t look out of place today. And, today, Kodak is known for its iconic red and yellow abstract “K” logo.īut, their original monogram logo within a circle is almost prescient in its modernity. Kodak’s logo has gone through several evolutions since 1907.

But, it was replaced in 1935 with a very different design. But, it is one of the earliest examples of the now-standard, classic monogram-in-a-circle logo style. The original Eastman Kodak logo isn’t the most impressively designed. What can you learn from the most influential logos of the 20th century? 1900 – 1909 Eastman Kodak logo (1907) And, it helps to know where you’ve been to plan where you’re going. These logos have stood the test of time, seared themselves into the public consciousness, and influenced countless other logos that came after them. Of course, they have – but they’ve seen it before because the Marx Brothers invented it.Īnd, just as the Marx Brothers made an indelible imprint on modern comedy, certain logos have made their mark on the world of brand design. Having said that, in our modern marketplace, it’s easy for the public to look at certain logos and dismiss them as “derivative,” much like viewers watching the Marx Brothers for the first time and saying, “I’ve seen all of this before!” But this isn’t universally true (crowdspring’s custom logo design projects start at just $299, including all fees).Ī modest investment in a unique logo can go a long way. Many design companies and agencies indeed charge thousands to tens of thousands of dollars for their services. Now, many business owners worry that the cost of logo design can be prohibitively high. In today’s noisy world, a strong brand is more important than it has ever been. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company.

#COOL COMPANY LOGOS HOW TO#

Start the free quiz now!Īs we wrote in our comprehensive guide on how to start a business:Ī strong brand identity is the most effective way your new business can gain a competitive edge in an increasingly crowded marketplace. Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.

Cool company logos